The people who decide
Porchlight is opened by the people who plan the birthdays, book the trips and buy for the grandkids. A family that shares its week together also decides a lot of things together.
Advertisers
Meet the family where it gathers.
Porchlight is where a family shares its week: the photos, the plans, the birthdays coming up. An ad there reaches the people who decide, with no tracking, and never inside a private moment.
Why Porchlight
A family that is paying attention.
No tracking, by design
Porchlight carries no advertising identifier, no pixel and no third-party script. Your creative is an image we host and a tap we count. Nothing about a family ever leaves the app.
Never in the private moments
Where an ad can appear is decided in one place. Never inside a time capsule, a voice note, a comment or the Flash. Your placement sits on the everyday surfaces: the feed, the Porch, the calendar and More.
- 3formatsa phone strip, a wide banner and a square, uploaded creative only
- 4everyday surfacesthe feed, the Porch, the calendar and More
- 0trackers, pixels or identifiersan image we host and a counted tap, nothing more
Formats and specs
Three formats. Uploaded creative only.
Your artwork is hosted by us and served from Porchlight’s own address. No hosted URLs, no pixels, no scripts.
Phone strip 5:2
- Recommended
- 1250 x 500 px
- Minimum
- 750 x 300 px
- Where
- The iPhone and Android apps and any phone-sized screen: between family posts in the feed, on the Porch, on the calendar and in More. Shown at its own shape, never cropped; a logo and a one-line tagline read best.
Wide banner 3:1 to 4:1
- Recommended
- 2250 x 750 px
- Minimum
- 1124 px wide
- Where
- Porchlight on a laptop or desktop: the top of the feed and the calendar, and the foot of the Porch. Shown full width, never cropped; the Sponsored tag sits over the top-left corner.
Square 1:1
- Recommended
- 1000 x 1000 px
- Minimum
- 710 x 710 px
- Where
- Sponsor tiles at the foot of the feed, the Porch and More.
One square creative, rotating in the square slots.
A wide banner plus a 5:2 phone strip. The banner runs on laptops and desktops and the strip runs in the apps and on phones, so one buy covers every screen a family uses.
Advertising launches with the iPhone and Android apps, and founding advertisers are booking now. Every placement carries a visible Sponsored tag. Every tap is counted on our side and reported to you; nothing is counted on the family’s. We do not run advertising for tobacco, vaping, alcohol, gambling, dating, political campaigns, or anything a family would not expect to meet at its own table.
Get in touch
Tell us what you would like families to know.
Porchlight is built and run by Wave Agency in Melville, New York. Send a note and a person answers, usually the same business day.
- Launch pricing for founding advertisers.
- Creative help if you need it: we cut both formats from your brand kit.
- Monthly reporting: impressions and taps, per placement.